01
Corporate Affairs Strategy
Built corporate affairs functions from inception at BluePearl and VCA — owning strategy, team development, and capability building. Trusted advisor to global presidents and C-suite leaders, shaping enterprise reputation and market positioning across $1B–$4B+ organizations.
02
Reputation & Brand Strategy
Directed high-stakes brand PR for M&M's, Snickers, Skittles, and Twix — including Super Bowl, NFL, and NASCAR campaigns with $1M+ budgets. Strengthened enterprise reputation through major organizational transformation and AI-enabled reinvention at BluePearl.
03
Crisis & Issues Management
Led crisis communications and enterprise risk mitigation across complex, multi-stakeholder environments — including a global veterinary network spanning 20+ countries and 3,000 clinics. Established governance frameworks and rapid-response capabilities at scale.
04
Change & Transformation Communications
Directed enterprise change communications across seven concurrent global transformation programs at Mars — one of the world's largest privately held companies. PROSCI® Certified Change Practitioner with deep expertise in leading communications through complex organizational change.
05
Stakeholder Engagement & Executive Communications
Built internal communications functions from the ground up at VCA Animal Hospitals, engaging 30,000 employees across 1,000+ locations. Leads distributed teams of regional communications directors, advising senior leadership on messaging, employee engagement, and organizational change.
06
Non-Profit Leadership
Co-founded and serves as President & Board Chair of BluePearl Cares, a 501(c)(3) nonprofit launched by BluePearl Pet Hospital to make emergency and specialty veterinary care accessible for all pets. Provides financial assistance for income-qualified families and supports animal welfare organizations through community grants and direct veterinary services.
